15 Text Blast Service Facts That Will Make You 10X Better at SMS

Author: Sunny

Mar. 03, 2026

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15 Text Blast Service Facts That Will Make You 10X Better at SMS

Using a text blast service can get your marketing message to your audience quickly. In fact, 90% of SMS messages are read within 3 minutes of being sent.

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And 70% of customers say SMS is a good way for businesses to get their attention.

In addition to reach itself, text blast services are cost effective.

15 Text Blast Service Facts

What is an SMS Blast Service?
Is text blasting legal?
Do shoppers like text messaging with businesses?
Do text blast services work for business?
What kinds of messages can businesses send via text blast?
How much does a text message blast cost?
The difference between SMS vs MMS messages
The 8 most effective ways to grow a text blast opt-in list
What makes text blast messages most effective
How businesses respond to text blast replies
How to avoid getting blocked by carriers
How to send a text blast
How to add links to text blasts
How to evaluate text blast services for business
How can I text blast for free?

Text Blast Service Fact #1: What is an SMS Blast Service?

A text blast service is a platform that allows you to send bulk SMS messages to a large number of people simultaneously. This can be an extremely effective way to promote your business, product, or event.

Text Blast Service Fact #2: Is text blasting legal?

It’s imperative that you follow the Consumer Protection Act rules and regulations when doing text message marketing. This includes opt-ins, unsubscribers, and more.

These set of rules are specific to the United States marketing rules and regulations for text blasting and it’s important for you and your business to understand the regulations based on where you are doing text message marketing.

Text Blast Service Fact #3: Do shoppers like text messaging with businesses?

Absolutely yes, millennials especially. Millennials prefer to receive text messages from companies because it is more convenient and at their own convenience.

It’s also a great way to send reminders, appointments, surveys, coupons, promos, etc.

Plus, they are more inclined to shop with a company that offers text message marketing as a customer service option.

Text Blast Service Fact #4: Do text blast services work for business?

Yes, text blast services work for businesses. SMS marketing is an effective way to reach out to customers and promote products & services, create surveys and reminders and more.

By sending text messages to a customer’s , a business can connect with its target market in a very personal way.

Text messages are also more likely to be read than emails, so they are a great way to get your message across quickly and effectively.

As if you need any further persuasion to begin text message marketing, but just in case, check out our top 60 SMS marketing statistics.

Text Blast Service Fact #5: What kinds of messages can businesses send via text blast?

It’s important to get your marketing message in front of customers in real-time. There are a variety of messages that business can send via text blast, including:

Welcome message
Sales and promotions
Status updates
Appointment reminders

Take a closer look at our top 10 messages you can send to your customers.

Text Blast Service Fact #6: How much does a text message blast cost?

Text message blasts cost a fraction of the price of traditional marketing campaigns. The cost will vary based on the number of recipients.

When looking for a text blast service, be sure to check their tier levels and plans to see which suits your business needs.

With a text message blast, you can reach your audience quickly and easily, without breaking the bank. So what are you waiting for? Start planning your next text message campaign today!

Text Blast Service Fact #7: The difference between SMS vs MMS messages

The biggest difference between SMS and MMS messages is that MMS messages can include multimedia content, such as photos, videos, and audio clips.

SMS messages are limited to 160 characters, while MMS messages can include up to 300 characters.

MMS messages may also be sent over a data connection, while SMS messages must use a cellular voice connection.

Text Blast Service Fact #8: The 8 most effective ways to grow a text blast opt-in list

Keep these key points in mind when trying to grow your opt-in list:

#1 Upload your contact list into the platform for easy blasting

#2 SMS website popup

#3 SMS opt-in keyword

#4 Social media integration

#5 Ad integration

#6 CRM integration

#7 Drip sequence campaign

#8 Personalize your message

These are just a handful of effective ways. I recommend reading The Complete Guide to Business Text Messaging for Growth in to get the latest and greatest insights.

Text Blast Service Fact #9: What makes text blast messages most effective

Take into account multiple factors when reviewing results of your text message campaign.

Short and sweet messages (under 100 characters)
Personalize your messages to create 1:1 relationships

Use emojis to empathize with your customers

Creating a drip campaign allows you to schedule multiple messages and continuous engagement

Set your sms subscriber journey on autopilot to increase engagement and conversions

Text Blast Service Fact #10: How businesses respond to replies to text blasts

Text blast services are not only great for getting your message out to a large number of people, but they can also be used as a customer service tool.

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Use an SMS bot that can answer FAQs in replies (you’ll want to have your live chat team on standby for any real-time questions that cannot be answered by the SMS bot)
You need the ability to view and respond to conversations via Android or iOS mobile app
Ensure you are also able to view and respond to conversations in a web app for desktop
Get notifications when the conversation needs a follow-up

Text Blast Service Fact #11: How to avoid getting blocked by carriers

While text blasting is a great way to get your message out to a large number of people, there are ways to help ensure that your messages do not get blocked.

First and foremost, make sure you are not sending too many messages too often.

Most carriers have limits on the number of messages that can be sent in a given period of time, and if you exceed those limits, your messages may be blocked.

Another thing to keep in mind is the content of your messages. Make sure that they are not too promotional or spammy, as this is another common reason for messages to be blocked.

Use a reputable text blasting service like Customers.ai, which has a high delivery rate and is unlikely to get your messages blocked.

Text Blast Service Fact #12: How to send a text blast

In 5 easy steps using Customers.ai Chat Blaster, I show you how to send a text blast.

Step 1: From the Customers.ai editor, go to the left-hand toolbar and select SMS

Step 2: Select Marketing Automation and then click on Chat Blaster

Step 3: Fill out the SMS Chat Blast information
Step 4: Create the content of the text message blast
Step 5: Send the text message blast

A quick, 3-step process will show you exactly how to add a link to your text blasts.

Step 1: Use a link shortener (bitly, ow.ly, TinyURL, etc.)

Step 2: Build your text message campaign

Step 3: Send it and track results

It’s that simple! Start adding links to text blasts immediately.

Text Blast Service Fact #14: How to evaluate text blast services for business

When it comes to choosing the best text blast service for your business, consider the following:

Detailed analytics should be available on the platform
Join a platform that offers customer support
Ensure platform integrations with your software
Ability to segment and tag audiences for proper targeting
Choose a platform that syncs your channels (multi-touchpoints)

Text Blast Service Fact #15: How can I text blast for free?

With Customers.ai, you can claim your free SMS Build & Blast campaign!

We’ll help you set up your campaign and do a complimentary text message blast to 1,000 contacts from your database.

You’ll find Customers.ai’s SMS tool easy to use and perfect for your marketing campaigns. What are you waiting for, request your free trial now!

FAQs about Text Blast Service

What is a text blast service?

A text blast service is a platform or software that allows businesses and individuals to send a large number of text messages simultaneously to a group of recipients. It is commonly used for promotional campaigns, announcements, reminders, and other mass messaging purposes.

How does a text blast service work?

Text blast services typically utilize bulk SMS technology, enabling users to upload a list of numbers or select contacts from their address book. The service then sends the same message to all recipients in the list, ensuring quick and efficient delivery.

What are the benefits of using a text blast service?

Using a text blast service offers several advantages, including cost-effectiveness, high open rates, instant delivery, and increased engagement. Text messages are more affordable than other marketing channels, have higher open rates, are delivered almost instantly, and tend to generate higher engagement rates.

Can I personalize messages with a text blast service?

Yes, many text blast services allow you to personalize messages. You can insert variables such as recipients’ names or other custom fields to make the messages feel more personalized and targeted.

Are there any legal considerations when using a text blast service?

Yes, it’s important to comply with applicable laws and regulations when using a text blast service. Ensure you have proper consent from recipients to receive text messages, and familiarize yourself with any local or national regulations regarding SMS marketing.

What should I consider when choosing a text blast service?

When selecting a text blast service, consider factors such as pricing and plans, user interface, delivery rates, and integration options. Compare the cost and features of different providers, ensure the platform is user-friendly, look for high delivery rates, and check if the service integrates with your existing software or platforms.

This is How To Use Bulk SMS Marketing to Increase Sales - Sakari

How To Use Bulk SMS Marketing to Increase Sales

Discover the secrets of using bulk SMS marketing to boost your sales. Get insights into crafting compelling messages to maximize your marketing ROI.

The average American checks their smartphone 344 times per day or once every four minutes. Savvy sales organizations have recognized this obsession as an opportunity and are connecting with prospects and customers via text, the channel 90% of consumers prefer. Whether B2B or B2C, SaaS or a restaurant, you can drive more revenue through texting. If you haven’t incorporated texting into your sales enablement strategy, we’ll help you get started. First, we’ll provide an overview of bulk text messaging, why it should be part of your sales enablement strategy, and how to use mass SMS messages to close more sales. Then we’ll review best practices for texting prospects and customers before criteria for choosing the right SMS software. Let’s get started with a definition.

What are Bulk SMS Messages?

Bulk SMS messages (also known as mass text messaging) are automated text messages that allow brands to communicate with multiple prospects and customers simultaneously. Most bulk SMS platforms can also support one-on-one communication. Mass texting is fast, cost-effective, and produces an engagement rate 6-8 times higher than as a sales and marketing channel.

Why Bulk Texting is Key to Sales Enablement

Behind every effective sales organization is a robust, evolving enablement strategy to ensure reps are productive and effective. Well-rounded sales enablement strategies address lead generation and qualification, content development and organization, analytics, and professional development.

Every sale begins with an interaction between a seller and a prospect.

These interactions can driven by the seller (aka “outbound”), such as cold calls and emails using paid lead lists, marketing blasts, traditional mailings, and more. They can also be inbound and driven by the prospect, such as visits to your website through organic search, programmatic ads, or social media marketing.

However the customer journey begins, sales reps need the right tools to keep conversations going. SMS messaging is a highly effective sales enablement tool, whether those conversations are one-to-one or one-to-many.

Cold calling and marketing remain effective for specific situations, so don’t abandon them completely. However, including bulk SMS in your strategy is necessary for modern sales organizations.

Here’s why:

1. Your Prospects and Customers Prefer Texting

Sales prospecting has changed. Evolving contact preferences mean methods of the past aren’t as effective anymore. Cold calling? Today’s consumer isn’t picking up. In fact, 94% of people won’t pick up calls from unknown numbers. As a result, less than 2% of cold calls result in a conversion. And since 80% won’t open unsolicited emails, cold emailing hasn’t fared much better. But people do open text messages: The SMS marketing open rate is 82%. Plus, it’s the preferred method of communication for 90% of consumers with businesses.

2. It's More Personal

People generally skip formalities when texting. Crafting messages that are casual, friendly, and brief are essential when establishing trust with prospects.

3. It's Fast and Effective

Prospects are more likely to convert if you can make an introduction while your product or service is still fresh in their minds. The fastest way to do that is through texts since 95% are read and responded to within three minutes.

4. Helps Qualify Leads

Sales reps must focus on the leads most likely to convert to meet their quotas. But qualifying leads through traditional methods like , calls, and voicemail can be time-consuming and ineffective. With a 98% open rate (compared to ’s 20%), SMS texting offers reps the ability to qualify sales leads at scale instead of waiting for an response or callback. That means one sales rep can qualify almost 5 times as many leads with follow-up texts for each user that starts a free trial, making it easy to segment by lead quality.

5. Moves the Sales Cycle Along

Any delay in communication can stall a sales cycle. So whether you’re trying to schedule a follow-up meeting, provide an answer, or obtain information about the purchasing process, an SMS sales funnel helps keep the sales cycle moving at a quicker pace than or tag.

6. Boosts Productivity

You can use power dialer software to speed up the cold calling process, but you still need someone to pick up the and have a conversation. Combining the qualification process discussed above with the ease of scheduling allows you to boost each salesperson’s productivity by giving them proper focus and a schedule full of confirmed appointments.

7. Improves Customer Retention and Build Loyalty

Depending on what you’re selling, acquiring a new customer can cost up to five times more than retaining an existing one. That’s why promoting repeat sales is so important. Reps can cultivate strong relationships with their existing customer base easily and unobtrusively through SMS texting. Bulk texts about new product features, new releases, and product promotions can keep customers engaged, build loyalty, and make them more likely to purchase again.

8 Best Practices for Texting Prospects and Customers

Even though SMS texting is more conversational and less formal, it’s still important to practice proper etiquette. Here are some guidelines whether you’re using bulk or one-on-one SMS messaging.

1. Collect Numbers

You’ll need accurate information about your contacts to incorporate SMS into your sales process. Paid lists aren’t a reliable source and can leave the user feeling violated. Focus on collecting first-party data instead. Standard methods of collection include asking for personal information in exchange for valuable content downloads or free trials.

2. Introduce Yourself Properly

The average American sends 13 texts every day and likely receives many more. Unfortunately, most of us don’t bother to save every number that lands in our inbox. That’s why it is important to tell your contact who you are which explains how you got their mobile number. Of course, including the required opt-out goes without saying.

3. Be Concise

Respect your audience’s time and keep costs even lower by getting to the point quickly. Your customers and ROI will appreciate it.

4. Time it Right

Consider your product or service and the contacts’ time zones when deciding when to send your text. A marketing agency for Denver’s Restaurant Week would use a different approach than a SaaS company informing customers about a new product release. Studies suggest the best time to send restaurant promotions is between 3-5 PM any day of the week, while B2B brands should text between 9-12 PM on weekdays.

5. Make it Personal

Greeting prospects and customers by name when possible is important, and SMS platforms like Sakari allow you to include custom tags to personalize bulk SMS messages.

6. Embrace Visuals

Engage prospects and customers by including images, animated gifs, audio clips, and videos. A couple of examples include an image of a new product or a brief video clip explaining a new feature.

7. Offer Something Worthwhile

It’s best to have a legitimate reason for texting someone. Unless you’re in an active sales cycle, offer something good–especially if this is the first text. Sales reps can offer an enticing promotion or first-to-know status in exchange for accepting texts. Other examples include new product releases and early-bird discounts to special events.

8. Include a Clear Call to Action (CTA)

A campaign without a clear call to action is a waste of time, energy, and money. “Schedule a meeting” is a strong CTA for a prospect who downloaded tech specs. Visitors that viewed an online demo may be directed to “download a free trial.“ Choosing the right call to action will close more sales, so test your hypothesis and let the users and data decide.

Methods to Drive More Sales with Text Messaging

Whether you’re trying to build a relationship or move the customer journey forward, there are countless applications for SMS texting in sales organizations. Here are a few:

Scheduling demos and appointments
Appointment confirmation (reduce no-shows)
Check in on cold leads
New product releases
Beta trial offers
Follow up unanswered emails and voicemails
Post-trial followup
Early-bird discount offers
Drip campaigns
Personalized offers
Flash sales
Month-end, quarter-end, or year-end discounts

What to Look for in a Bulk Text Software

Now that you understand how to drive more sales using SMS messaging, here are five things you should look for in a text messaging app for your sales team.

1. Intuitive, Feature-Rich Platform

Look for an easy-to-use platform that can support the following:

Two-way texting: Allows reps to connect on a more personal level with prospects and customers.
MMS messaging: Boosts engagement through rich media such as images, audio clips, animated GIFs, and videos.
Texting campaigns: Preschedules text messaging campaigns to keep hundreds or thousands of prospects and customers engaged.
SMS autoresponders: Provides immediate engagement with preplanned text replies, so your leads never wait.
number groups: Separates conversations from Salesperson A and Salesperson B, so they only view and manage conversations of groups they’re part of.
Universal reply: Allows contacts outside of the US and Canada to reply to your reps’ alphanumeric Sender ID.

2. Seamless Integrations

Any new sales enablement tool should integrate with your existing technology stack via direct integration or SMS API. However, a platform that integrates directly with your CRM lets you incorporate texting into existing workflows while building new SMS workflows into your software stack. For example, Sakari’s HubSpot integration enables sales teams to automatically send texts to once-hot prospects who have gone cold.

3. Capacity for Bulk SMS Promotional Messages

Look for a platform that supports unlimited contacts that can be easily uploaded in bulk for out-of-the-box text message sales enablement. In addition, ensure you’re able to add customized fields to personalize your messages.

4. Desktop and Mobile Support

Reps and teams should be able to access their SMS platform remotely so find an option with both a desktop dashboard and a mobile app.

5. Straightforward Pricing Built for Testing

Skip complicated pricing menus and look for platforms with easy-to-understand pricing that is built to test and scale. In addition, no contracts, month-to-month options, unlimited contacts, and credit rollover options for unused credits should be non-negotiable.

Next Steps: Complete Your Sales Enablement Strategy with SMS

Ready to complete your sales enablement strategy and drive more revenue? Learn more about Sakari’s comprehensive business text messaging service or test out text messages for your marketing or sales needs for 14 days.

Adam Horsman

Adam is the Co-Founder of Sakari. Sakari is a business SMS service for sending text message alerts, reminders, events and notifications to customers and employees, wherever they are. Manage your entire business messaging in one location, with unlimited users, branch accounts and integration with over 1,300 applications.

The company is the world’s best bulk blast sms supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

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