The Benefits of Using Illuminated Signage

Did you know that approximately 76% of consumers have entered a store or business based solely on its signage? Storefront signage holds incredible power in shaping consumer behavior and driving sales. An illuminated storefront has more spark. It offers a multitude of benefits that can elevate your business to new heights of success.

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In this blog, we will discuss the benefits of a lighted storefront sign. Keep reading to discover how illuminated storefront signs can transform your business.

Enhanced Visibility

A lighted storefront increases visibility, especially during evening hours or in low-light conditions. The bright, illuminated display ensures your business is easily noticeable to passersby, even from a distance.

Illuminated signage also helps businesses draw attention and stand out from surrounding competitors. In busy commercial areas or dimly lit streets, a well-lit sign can be the deciding factor in attracting potential customers. By catching the eye and making a memorable impression, your business can enhance its presence, ultimately leading to increased sales.

24/7 Advertising

One of the most valuable advantages of storefront signs is 24/7 advertising. This means your business remains accessible and visible to potential customers all day and night. Unlike traditional signs for business, it promotes your business around the clock without much effort.

The constant presence of a lighted storefront reinforces brand recognition. It guarantees that your business remains top-of-mind for potential customers, even beyond business hours.

Increased Foot Traffic

A well-lit storefront sign can attract more foot traffic to the business by drawing attention to its location. The bright illumination acts as a visual cue, enticing passersby to stop and explore what the store offers.

For example, imagine a cozy coffee shop on a bustling street. Its illuminated sign glows warmly in the evening, catching the eye of pedestrians. The inviting light serves as a beacon, guiding potential customers to the entrance and prompting them to step inside for a warm beverage, thereby increasing the likelihood of impulse visits and boosting overall foot traffic.

Brand Reinforcement

Lighted storefronts reinforce brand identity and establish a strong presence in the local community. The illuminated display not only highlights the business name but also showcases its logo and brand colors, creating a memorable visual.

Consistency in signage helps customers easily identify and remember the business. A well-designed, illuminated sign that aligns with the brand’s overall aesthetic ensures that the brand remains top-of-mind. This visual consistency across all marketing channels, from the storefront to advertising materials, builds trust and familiarity, encouraging repeat visits and fostering customer loyalty.

Professional Image

An aesthetically pleasing storefront sign signifies professionalism. Customers will consider your business as trustworthy and established. A storefront sign crafted by a professional sign maker not only enhances visibility but also elevates the perceived quality of the business. This attention to aesthetics and presentation reflects positively on the business, reinforcing its image as a reputable and reliable choice in customers’ eyes.

Cost-Effective Advertising

The cost-effectiveness of lighted storefront sign is undeniably the best reason to invest in them. Although they may seem costly at first, the long-term benefits of an attractive storefront sign outweigh the initial investment. 

With lit storefronts, you can save a lot instead of using print media, digital advertising, or television commercials. When you have a high-quality illuminated sign, you make a one-time investment that becomes more fruitful in the coming years.

Customization Options

Lit storefront signs offer businesses several customization options. It will allow your business to create signs that reflect your unique brand aesthetics and can help set you apart in the marketplace. Among the most popular customization options are backlighting, LED lighting, and channel letters. With these options, you can surely get the feel or vibe you want to show your target customers.

Takeaway

The benefits of a lighted storefront sign provide compelling reasons to invest in one. At Artcraft Sign Company, we specialize in designing and installing lit storefront signs. With over 142 years of experience, we cater to diverse signage needs, using quality materials and state-of-the-art equipment to create durable and visually appealing illuminated signs.

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5 Advantages of Illuminated Signage & Lighting

Illuminated signage and lighting are often located on the front of a building to advertise a business with the added benefit of being visible from quite a distance, day or night. Since illuminated signage solutions are effective in virtually every industry – from healthcare to education, to restaurants and retail, hospitality and more – it seems there are no limits to what innovative illuminated signs and lighting can do for businesses. Here are a few of their advantages.

How Illuminated Signage & Lighting Benefit Businesses

There are a wide variety of illuminated signs and solutions that can help your business get noticed. Whether traveling down a highway or looking for direction, signage and lighting help catch the attention of potential customers making it an easy advertising medium.

From housing LEDs and uplighting to electrical wiring and internal illumination, there are solutions to make any building or location visible from long distances. Additionally, digital signage like an electronic message center, is often used by retailers to advertise promotions and limited offers. And beyond creating brand awareness and influencing consumer behavior, digital signage can serve as an excellent outlet for information, 24 hours a day.

Infinite Branding Opportunities

Low-voltage RGB LED signage lighting can provide color-changing accents with the benefit of a white or warm-white light source. And with dimming control, RGB signage lighting can produce over 4 billion color combinations to attract customers, guide visitors and brand your business at all hours.

Illuminated signage can be based on the building size, its location and the local code. Armed with this information, a sign designer can create a customized commercial sign design package that includes illuminated signage with virtually limitless possibilities for narrowly tailored branding.

Energy Efficient

LED signs are powered by 12 volts DC while neon, for comparison, is powered by 4,000 to 15,000 volt AC.

Consider the case for Gator Ford. By installing the LED replacement system by retrofitting the old, non-energy efficient fluorescent bulbs with a high-end LED product, Gator Ford saved 10% a month in energy costs with a return on investment of fewer than two years.

And BONUS: It took half of the LED lights to illuminate their lot twice as bright.

Cost Effective

As with the case for Gator Ford, Fox 13’s SkyTower Radar also benefited from illuminated signage. The use of LED uplighting was a cost-effective alternative making an impact on a stand-alone piece. SkyTower Radar, a three-sided architectural masterpiece standing 150 feet tall, achieved complete light washing of the structure – from top to bottom – with three custom built light structures on each side for the most economical and impact solution.

Additionally, the use of a multi-colored LED system allows Fox 13 to change the colors for weather threats, holidays, or to show support for a local sports team.

Safety

For any scenario that requires directing people to safety – whether during day-to-day operations, like guiding a visitor through a parking garage, or one-time events, like natural disasters – illuminated signage provides high visibility in times of need.

In retail and health care settings, digital wayfinding provides a simple interface for customers to interactively navigate with ease as the bold and bright face of digital wayfaring map serves as a beacon for lost visitors. Additionally, the technology can be used to display more than directions. Helpful information, estimated wait times, and other critical communications can be shared on interactive digital wayfinding screens.

And in the chaos of an emergency situation, digital signage can provide real-time communication and simple directions to prevent panic by providing information in big, bold letters and graphics with dynamic presentation capabilities for maximum impact.

A Lighting & Signage Partner

Through our extensive experience with illuminated signage, we have developed expertise in LED lighting. Our art team can create a new design or a retrofit solution for a myriad of lighting needs to boost visibility in parking lots with brighter, more efficient LED lights, elevate the look of properties with strategic lighting choices, and enhance monuments with LEDs that change color.